Why does it seem like all popular culture does is suck the soul out of everything it takes in? It's as if by commoditizing something it kills it. Those of us looking for living, growing creative cultures must keep moving as the popularizes come running up from behind- eager to copy and monetize. But those that only copy have no way of breathing into the thing the one thing that makes it special- that creative life force. The thing that drew the seekers in in the first place.