Embroidery Apparel – Taking Your Brand to the Next Level
embroidery appareloffers companies, sports teams, and organizations the opportunity to take their branding to the next level. Embroidery creates custom designs that are a durable alternative to printing, as they won’t tear or fade over time. The process is also more flexible and allows for a variety of design options. This includes logos, names, numbers, and other important information. Adding embroidery to your products gives them a professional appearance, making customers more likely to trust your brand.
While embroidery is a great choice for apparel, it’s not ideal for every project. It takes longer than screen printing and is best suited for items with a smooth surface that can accept stitches. In addition, embroidered designs can’t be used on garments with buttons or zippers. Embroidery is also not as effective on textured or patterned garments, but can be used to embellish items like bags and caps.
The process is also more costly than other types of decoration, such as screen printing or later methods such as debossing and foil stamping. As a result, it’s vital to keep the costs down when incorporating embroidery into your marketing strategy. One way to do this is to offer discounts for large orders of the same item. This can encourage more purchases and generate revenue. Another way to increase profit is by offering tier rates, which offer lower prices for higher stitch counts. This allows for more accurate pricing and helps you to attract new customers.
Some companies prefer to use a mix of decoration methods. Screen printing is ideal for T-shirts and can provide more detail than embroidery. However, embroidery is better for more delicate fabrics such as high-visibility jackets or weatherproof coats. It’s also the perfect choice for items that would be uncomfortable to print on, such as polos and hats.
Embroidery is capable of creating almost any color, including gradients and shaded areas. It can even reproduce photos, making it a great choice for corporate logos. The size of the artwork will determine the size of the embroidery, as well as how visible it will be on the garment. Larger designs are typically more recognizable, while smaller motifs are less visible.
If you’re unsure whether embroidery will work for your clothing, you can always request a sample piece for a small fee. The fee varies depending on the item and the artwork, but it’s a good way to see how your design will look before you commit to a larger order. The sample can also be a good way to check for any issues with the artwork, such as if it’s too complex or not fitting on the garment correctly. You should never rush the embroidery process, as it requires plenty of time to pick thread and apparel, get the artwork digitized, and receive proof mock-ups. It’s also important to wash the clothes before having them embroidered so that they are prepared for the embroidery machine. Doing so will prevent the garment from shrinking in the wash and ensure that the embroidery looks good.